Safilo Group executed an early renewal of its global licensing agreement with Tommy Hilfiger, which is owned by PVH Corp., for the design, manufacturing and distribution of Tommy Hilfiger-branded sunglasses and optical eyewear collections until December 31, 2030.
“We are very proud to renew our partnership with Tommy Hilfiger in advance of the natural expiry date of the agreement, confirming the fruitful collaboration that has united our Groups for thirteen years,” said Angelo Trocchia, CEO of Safilo Group. “With Tommy Hilfiger, we have forged a path of dynamic growth across the diverse markets where we are present, continuously reinterpreting the brand’s classic, American, cool heritage in a way that is relevant for today’s consumer.”
Martijn Hagman, CEO of Tommy Hilfiger Global and PVH Europe, added, “We are very pleased to continue our collaboration with Safilo. Since 2010, Safilo has demonstrated its ability to interpret the classic, American, cool essence of Tommy Hilfiger through distinctive eyewear designs. These collections effortlessly capture the desire of consumers who want to distinguish themselves through the iconic frames, seamlessly blending red, white and blue classic and modern elements.”
Photo courtesy Tommy Hilfiger
