SA Company has received a strategic investment from TZP Group, through TZP Capital Partners III, LP, a private equity firm based in New York. Terms of the transaction were not disclosed.
Founded in 2014 by CEO Thomas DeSernia, Jr., SA Company is an e-commerce retailer that is focused on outdoor apparel and accessories. The company is known for its Face Shield line of tubular bandanas and range of products across fishing, hunting, boating, and similar outdoor verticals.
DeSernia, Jr. will continue to lead the company in his role as CEO, Thomas DeSernia, Sr. will continue in his role as president, and the DeSernia family will maintain an ownership position in the company.
SA Company has had significant, profitable growth with revenue exceeding $100 million as demand for affordable outdoor apparel has accelerated. As part of the investment, TZP will help support the company’s operations and continue to drive its growth by deepening existing customer relationships, increasing brand awareness and exploring new product categories/retail distribution opportunities.
“TZP has been a great partner to me and our team, well before they became an investor in the business, helping us think through opportunities to enhance the business and positioning SA for continued success. We are excited to enter into this new chapter of growth with TZP and believe that they will be a strong partner as we look to further establish our leadership position in the outdoor lifestyle category,” said DeSernia, Jr.
“SA Company has significantly disrupted the outdoor lifestyle apparel business by focusing on value, comfort and style, providing quality products at competitive prices targeting fishing, hunting, boating, and similar outdoor verticals. Unlike many other brands, SA has tapped into the outdoor enthusiasts’ need to enjoy the outdoors without having to overpay for the gear they need,” said Dan Galpern, partner at TZP.
Dan Galpern, Jarrad Berman, Matt Doherty, and Geoffrey Allard worked on the transaction for TZP. Kirkland & Ellis LLP and Greenberg Traurig, LLP provided legal counsel.
Photo courtesy SA Company
