RYU Apparel, Inc., based in Vancouver, announced that Caraway & Company will act as its exclusive wholesale representative across the U.S., promoting and wholesaling RYU products to retailers nationwide. Earlier this month, the company announced the hiring of DJM Sales Consulting to lead global sales and oversee its wholesale strategy.
Caraway & Company represents outdoor and athletic brands, including Prana, UGG, Mountain Hardware, Havaianas, and Helinox. It will also advise RYU merchandising, branding and retail activations to expand its brand presence, promote its “Movement Matters” mantra and grow its customer base. New accounts under this agreement are expected to materialize in fall 2022.
“We believe RYU is positioned for tremendous growth across North America with the support of a talented and dedicated team, award-winning active product and a powerful go-to-market strategy. We’re confident, motivated and excited to join the team and look forward to the opportunity to represent RYU on this journey to being a dominant player in the athletic activewear space,” said Terry Imus, principal, Caraway & Company.
“This is a truly monumental step for RYU. Terry Imus and his team are champions for upscale, movement-based apparel brands like ours,” said RYU CEO & Chairman Cesare Fazari. “With their industry relationships, marketing insights and long-standing successful track record of matching brands with retailers, we know we are in excellent hands,” said Imus.
