Vancouver-based RYU Apparel Inc. announced the hiring of DJM Sales Consulting, to lead global sales and oversee the company’s wholesale strategy.
As a 25-year veteran of the outdoor, sporting goods and fashion industries, DJM has designed sales strategies for Red Bull North America, TenTree sustainable apparel, Oberlap Group of mountaineering brands, Kulie bike bags, and other global companies. During their tenure at SAXX Underwear, they created a global wholesale division.
As part of DJM’s role to lead global sales, the company will be tasked with scaling RYU’s wholesale business through the company’s Three-Phase Plan: digital, premium brand partners and volume retail partnerships with digital leading the way.
“DJM is well-known and well-respected in the active apparel industry, so we are thrilled to have them lead our sales strategy,” said Cesare Fazari CEO & chairman, RYU Apparel. “Coming out of another tough year for retailers, their passion, tenacity and strong work ethic are welcomed and appreciated. By leveraging brand, product, digital, and retail, I know they will lead us tirelessly toward our revenue goals and beyond.”
