RYU Apparel Inc. welcomed Chris White as sales manager for its Western Canada region. White is a 20-year sales veteran of the action culture and lifestyle apparel industries. White has worked with companies including Fox Racing, Converse, DC Shoes, Dickies, Burton Snowboards, Skull Candy, and Vissla.

Through his agency, Heavy Weight Sales, White will support sports stores, skateboard and lifestyle shops in the markets of Manitoba, Saskatchewan, Alberta, and British Columbia.

Said White, “I truly embrace the opportunity to contribute to the success of a Canadian brand with such a positive message, supported by exceptional product. Joining the team at RYU is a natural complement to my lifestyle, and I am excited for what the future holds.”

“I welcome Chris to our team,” said RYU CEO Cesare Fazari. “His connection and commitment to action sports culture and premium quality apparel is a tremendous fit with RYU. We’re excited to officially move forward with our wholesale roll out in the great provinces of Western Canada.”