Ryders Eyewear has hired Chris Strome as the company's new brand specialist.

“One of my goals is to educate people about the benefits of Ryders Eyewear to their sporting performance, their fashion sense and their pocketbooks,” said Strome. “Ryders has realized for many years that as their passion for outdoor recreation increases, so does the passion for their products. And … they’re definitely stoked.”

Tagged with the tasks of building brand awareness through everything from consumer relations to events, Strome brings more than a decade of industry experience to Ryders Eyewear. Before settling in at Ryders Eyewear, Strome was the marketing manager at G3 Genuine Gear Guide Inc, communications officer at Whistler Blackcomb Mountains Resorts and public relations assistant for Disabled Sports USA. Strome also was an adaptive ski/wilderness course instructor at the Breckenridge Outdoor Education Center and tour leader for ETR Tours in Switzerland.

“I look forward to building on the foundation created in the past to push Ryders to its position as a market leader in human powered sports,” said Strome. “How do I do this? With years of marketing and public relations experience, a passion for outdoor activities and an easy-going disposition.”