Tucker Hacking, president and CEO of Ground llc, announced late Tuesday the appointment of Ryan Clark as the Vice President of Sales and Marketing. Ryan will be responsible for the development and implementation of brand initiatives while over seeing the sales operations. He will oversee the sales and marketing plans both nationally and internationally. Ryan will be working from the Emeryville, CA and Ohio offices, reporting directly to Hacking.
Tied to the announcement Hacking said, “our team is looking forward to the skill set and experience Ryan brings to the table. The brand is young but growing explosively and the timing is perfect for the addition. Ryan will be able to handle the reigns driving our business forward.”
Ryan comes to Ground from the independent sales representative and marketing consulting end. His resume boasts time spent with some of the nation's largest retailers and manufacturers. Prior to accepting this role Ryan handled national account sales for several key brands. Not only does he have extensive experience on the large format retail side but he has also started and owned a multi-door specialty retail store.
When asked about the state of business and the tasks at hand Clark said, “our industry is on the verge of a big turn around. All of us are positioning for the upswing and the business environment has become exceptionally competitive. Ground is situated in a wonderful position, as the product is truly unique and cutting edge. The industry has seemingly lost some of that edge and these guys are bringing it back. Yesterdays marketing tactics, mediocre product but phenomenal marketing, no longer work. Today and tomorrow's consumers are driven by exceptional product. I believe ground is ready to take full advantage of this shift.”
