Rusty North America, the surf brand, appointed Murphy Martines as its
director of merchandise and design. Martines most recently was creative
director for their action sports divisions of Redsand and Gotcha at
Perry Ellis International.
“I'm excited to manage the Juniors and Men's product range for Rusty,
and the opportunity to bring in a new energy with a creative, fashion
forward vibe to a very legitimate brand” said Martines.
Charlie Setzler, president of Rusty North America, said, “Murphy brings
a wealth of experience and talent to Rusty, and his vision and forward
thinking will help take Rusty to the next level. He completes the team
of All Stars we have in Sales and Marketing in Casey Fleming and Scott
“Pod” Banuelos respectively.”
In August, La Jolla Group the acquired the North American license for
apparel and accessories for Rusty. La Jolla Group Inc, a privately
funded corporation, was formed in 1992
with the acquisition of the North American O'Neill Clothing license
from Jack O'Neill and family in Santa Cruz, CA. Besides Rusty, it has
expanded its portfolio by acquiring the licenses for Lost Clothing and
Metal Mulisha Clothing.
