Russell Athletic has signed 2010 NFL Draft pick, Colt McCoy, to a multi-year endorsement deal. He will represent Russell Athletic and all its brands, including Spalding, BIKE and Russell Outdoors.

“We could not be more thrilled to have Colt join the Russell Brands family,” said Executive Vice President Gary Barfield. “Colt has stood for the right things on and off the field and we are excited to have someone of his character represent the Russell Athletic, Spalding, BIKE and Russell Outdoors brands. We look forward to growing our partnership with Colt for many years to come.”

McCoy, who joined the Cleveland Browns, will work with Russell Athletic in continuous research and development of cutting edge products across its family of brands.

“I'm pleased to be working with Russell Brands,” McCoy said. “The many different brands of Russell, including Russell Athletic, Outdoors, BIKE and Spalding represent many of the traits I strive to embody – commitment, excellence, tradition, and innovation. I hope that Russell's longevity in the business is equivalent to what my NFL future holds in store for me.”

McCoy was the 85th player selected in the 2010 NFL Draft.

McCoy, a former standout at the University of Texas, will be featured in Russell Brand's advertising and marketing campaigns, including both the team uniform lines and the retail apparel lines of Russell Athletic. He will also be the highlight of in similar campaigns with Spalding, BIKE and Russell Outdoors, while also being featured in product catalogs and flyers.