Russell Athletic has signed a three-year deal to become the official uniform, practice gear and travel gear provider for the
Harlem Globetrotters. Under the agreement, sister companies Brooks will be the Globetrotters' official
supplier of casual footwear, and Bike is the team's official provider of
athletic training supplies.
Another sister company, Spalding, also has an endorsement deal with the team.
“Russell Athletic has been a trendsetter in athletic gear for over a century,” said Peter LaPointe, Globetrotters senior vice president, partnership & marketing. “Its innovations in athletic apparel make it an ideal clothing partner for a team that travels to more than 200 cities in North America each year.”
Russell Athletic is the sixth major sponsor to partner with the Globetrotters for their 2011 world tour, following the recent announcement of a three-year, seven-figure travel partnership with Greyhound Lines. Howard Johnson Hotels, America's Best Contacts & Eyeglasses and Spalding each renewed their partnerships with the iconic team and long-time partner Campbell Soup Company is currently in the midst of a three-year renewal with the Globetrotters.
The Harlem Globetrotters will celebrate their 85th consecutive year of touring in 2011.
