Russell Athletic and For Bare Feet have announced a new licensing partnership to bring a collection of socks to market.
Launching online and at selection retailers in Fall 2025, the sock collection will offer a range of styles, from performance athletic socks to everyday wear for athletes and active consumers.
“We are truly excited about working with experts such as For Bare Feet in the athletic and performance socks categories, “said Jeff Traen, senior director of Activewear Marketing at Russell Athletic. “This partnership will work to further reinforce our brand’s heritage in sports and innovation, while deepening consumer enthusiasm for the Russell Athletic brand for generations to come.”
Drawing inspiration from Russell Athletic’s legacy on-field since 1902, the collection will feature performance and lifestyle socks incorporating Russell’s Dri-Power moisture-wicking technology.
“We are honored and excited to announce our long-term partnership with Russell Athletic. Combining For Bare Feet’s legacy of crafting high-quality, innovative socks with Russell Athletic’s rich heritage in sportswear is a perfect fit for both brands,” said Justin Fredericks, president and CEO of For Bare Feet.
Image courtesy For Bare Feet
