Rural King, the family-owned retailer dedicated to the rural lifestyle, opened a new store in Jasper, AL. A grand opening is scheduled for April 4-6. With a legacy spanning over six decades, the Jasper store, located at 300 US 78, offers the convenience of mobile and self-checkout.
“We are proud to open the doors of our newest Rural King location and to be a part of this vibrant community,” said Steve Barbarick, Rural King CEO. “At Rural King, we believe in providing more than just great products—we are dedicated to offering exceptional customer service that makes every visit special. Whether you’re shopping for livestock supplies, pet care essentials, quality apparel, or tools, we’re here to support the rural lifestyle that so many of our customers cherish. From our everyday low prices to free popcorn and coffee while you shop, we want every trip to feel like a visit to family. Plus, with our Rural King Rewards, our customers can earn even more savings. We’re excited to serve this community and look forward to being your trusted partner for all your farming, home, and lifestyle needs.”
The Jasper store boasts various brands, including Carhartt, Blackstone, Big Green Egg, Ariat, Under Armour, Black Rifle Coffee Company, Walnut Creek Foods, and Henry Rifles. Focusing on serving diverse customer needs, Rural King offers products for livestock, pets, birds, automotive needs, power equipment, power tools, grilling, food and snacks, and cleaning products. As the seasons change, customers can find heating and cooling items, outdoor patio décor, pools, toys, home décor, and sporting goods.
As a community-oriented retailer, Rural King is committed to supporting local initiatives, including youth organizations like 4-H and FFA, and veterans and first responders through partnerships with organizations like the Gary Sinise Foundation.
Rural King, also known as RK Holdings, LLP, planted its roots as America’s Farm and Home Store in Mattoon, IL in 1960. Since that time, Rural King has grown to over 130 stores in fourteen states, providing a broad range of essential goods, food, feed, seed, and other farm and home necessities to communities it serves throughout Alabama, Georgia, Florida, Illinois, Indiana, Kentucky, Michigan, Missouri, North Carolina, Ohio, Pennsylvania, Tennessee, Virginia, and West Virginia.
Image courtesy Rural King
