Crocs, Inc. has appointed Rupert Campbell as chief commercial officer for HeyDude. Campbell is an industry veteran working in the footwear market as a global sports, entertainment and fashion executive whose contributions and leadership have “enhanced revenue and branding,” said Crocs.

Campbell was, most recently, the president of Adidas North America, where he was responsible for leading one of the brand’s most critical markets and building relationships with wholesalers, partners and athletes. Before that, he served as managing director of Russia/CIS for four years.

Campbell joined Adidas in 20212 as SVP, Adidas Group Europe, a post he held for three years. He also served as CEO of Powerleague Group from 2012 to 2015.