Foot Locker, Inc. and Asics America Corporation have chosen a winner in the “Real Lives. Real Runners.” film contest.
Created by filmmaker Evan Kelman and featuring Marco Reininger, “The Push” was selected amongst competitors to air on November 1, debuting to the masses during the broadcast of the 2015 TCS New York City Marathon on ESPN2.
The story line revolves around Reininger, a U.S. Army veteran living in New York City, who runs every day to pay homage to his fellow brothers in arms. During the film, he reflects on his time served on active duty and intense training, which provides him with the motivation to push harder and always give more than is expected.
The “Real Lives. Real Runners.” campaign, which launched in June with MOFILM, invited aspiring filmmakers to identify authentic runners and document in a short film why they run and how running impacts their lives ahead of the 2015 TCS New York City Marathon.
MOFILM is a leading content creation community, connecting filmmakers and photographers from around the world with global brands to showcase talent and create innovative new ideas. The company provides production grants, along with mentoring and advice throughout the entire creative process of their contests and direct commissions, from script to final edit, to ensure that the filmmakers have the best opportunity for their work to be used by that brand.
The top three submissions in “Real Lives. Real Runners.”, which featured stories of runners from all walks of life, were screened at an exclusive event hosted by Foot Locker and Asics America on October 26. A panel of judges including Olympic medalist and American marathon record holder Deena Kastor, ESPN sports business analyst Darren Rovell and New York Road Runners Chairman of the Board George Hirsch, ultimately selected “The Push” based on its compelling story and sophisticated elements of production.
“We’re always looking to capture the true essence of running that Foot Locker and Asics share,” said Shannon Scott, Asics America Corporation senior director of marketing. “Out of all the inspirational videos, ‘The Push’ did an amazing job at showcasing what running means to people from all walks of life.”
To view the top five “Real Lives. Real Runners” film submissions, go here.
https://www.youtube.com/watch?v=Vvn03rHsrV4
