Runner’s World will bring its shoe guides to a new iPhone application. The Nike-sponsored “Runner’s World Shoe Shop” is a one-click concierge service that offers reviews from the RW Shoe Lab, shoe-buying advice, and the ability to purchase shoes at a local specialty running retailer of the user’s choice.
 
“Providing our readers with the latest iPhone mobile application is yet another great example of how Runner’s World is seamlessly integrated into the daily lives of our readers,” said David Willey, Editor-in-Chief of Runner’s World.  “The ‘Runner’s World Shoe Shop' enables runners to quickly research, locate, and purchase the best running shoes for their specific running needs.  We are thrilled to extend our editorial authority onto this new, innovative platform.”