Rugged Shark LLC appointed David Sanderson as the new Vice President of Sales & Marketing and Richard Cardoso
as the new Vice President of International. Both individuals will report to Alois Ryan Rubenbauer, President of Rugged Shark LLC.

With over 15 years of experience in the footwear business, Mr. Sanderson has extensive experience managing wholesale business in leading positions at Rockport (A wholly owned subsidiary of Reebok International), and Dexter helping build both brands to achieve success. During the last 4 years Mr. Sanderson was a Principal with the consulting firm Global Partners Inc based in Boston working with various companies in the footwear industry including
clients such as Genesco and Cole Haan.

In conjunction with this appointment Mr. Richard Cardoso has been appointed to the new position of Vice President International. He will lead the global expansion of Rugged Shark. He has 10 years of International footwear
experience working at Rugged Footwear Company and as International Sales Manager at Power Athletics Limited (A division of Bata International) prior to joining Rugged Shark.

Ryan Rubenbauer, President and CEO of Rugged Shark, commented that the addition of these two executives with great experience will lead the growth of the company to new levels of success. “We are very pleased to welcome David and Richard who have in- depth knowledge and a strong track record within the footwear business. They are joining Rugged Shark at an exciting time when our company is well positioned for dramatic growth. We are confident that they will contribute to the success of Rugged Shark in the
performance marine/outdoor category where the brand is already one of the fastest growing.”