Rugged Road, makers of coolers and related accessories based in Aurora, OH, hired Outtech Sales Services to represent the brand nationwide.

“In an industry driven by newness and innovation, Rugged Road’s lightweight, high-performance coolers prove to be a great fit for our retail partners and the outdoor consumer,” said Outtech Sales Services President John Seliga.

Will Morgan, director of sales for Rugged Road, said, “We are super excited about this sales partnership with the Outtech team. The Rugged Road brand is growing rapidly, and we believe that Outtech will add tremendous value to our customers and to the future growth of the company.”

Photo courtesy Rugged Road