Rue La La, the private sale website owned by GSI Commerce, appointed Jeffery Marshall as COO, effective July 6. Marshall will be directly responsible for all technology, fulfillment and operations. He will report to Ben Fischman, Rue La La's CEO, at the company's Boston-based headquarters.
Rue La La is an online shopping emporium, an inspiring destination for everything associated with personal style, and a partner to brands that want to reach their business goals in creative, effective new ways. At Rue La La, Members discover 48-hour boutiques featuring a curated selection of the best names and offerings in men's and women's fashion, home, travel and other experiences, jewelry, footwear, wine, and more. This hire is reflective of Rue La La's commitment to the continued refinement of its infrastructure to maximize its offering for both members and brands.
“Jeffery Marshall is a powerful addition to the Rue La La management team. His experience in building world-class infrastructure for retail and non-retail brands makes him uniquely poised to meet the demands of this dynamic business,” said Fischman. “Jeffery is adaptive and creative. He is a dynamic leader who constantly challenges himself and his team to drive results. As Rue La La's chief operating officer, he will have the opportunity to marry his experience with the energy of the private sale business, yielding an immediate impact on Rue La La's business.”
Marshall comes to Rue La La from Kohl's Department Stores, where he was the company's senior vice president and chief information officer. Under his leadership, Kohl's executed a transformation of its Information Services division, helping to drive collaboration and efficiency across its different business units. Marshall's team implemented numerous technology systems within Kohl's, including point of sale, merchandise planning and allocation markdown optimization, warehouse management and distribution, e-commerce transaction marketing, call center and fulfillment, credit account management, collection and human resources.
From 1996 to 2005, Marshall served in different executive roles with Men's Wearhouse, including senior vice president and chief information officer, president of the Corporate Apparel Division, vice president and chief information officer and vice president of Information and Technology. Prior to joining Men's Wearhouse, Marshall founded Icon Network Services, a network services consulting company. In his career, he also served as the executive vice president and COO of Johnson Controls' Network Services division and as a senior executive with United Telecom/Sprint, where he helped build United Telecom's deregulated data communications division.
He is the past chairman of the National Retail Federation's CIO Council and is a member of the SAS and Hewlett-Packard Customer Advisory Councils.