Royal Robbins announced a new retail concept with stores opening in Denver and Seattle this summer. The stores will be Royal Robbins’ next-generation design and first retail openings since the company was acquired by Fenix Outdoor in 2018.
“Our concept is the result of a progressive new vision for the travel goods retail space to offer a one-of-a-kind, travel guide-enabled shopping experience. The environment is specifically designed and curated to provide the ultimate apparel and accessories outfitting experience for active travelers,” said Michael Millenacker, CEO, Royal Robbins. “Store staff are prepared, similar to a guide, to help travelers navigate the entire trip preparation process. By connecting with travelers on where they are going, what activities they will be doing and what climates to prepare for, our travel guides will expertly outfit travelers.”
The Denver store will be located in the Highlands neighborhood adjoining its sister brand, Fjällräven’s new store. The Seattle store will be located in downtown Seattle near Pike Place Market.
Tres birds workshop, a Denver architecture and contracting firm, was commissioned for the design of the new stores. The firm utilized reclaimed brick from a local demolished warehouse, discarded tiles from a local artisanal tile maker, and wood taken from 100-year-old Santa Fe railroad cars.
The stores will feature “Royal’s Rewear” program where customers can bring in unwanted clothes to be recycled or upcycled through a partnership with I:Collect (I:CO). These efforts, and the focus on the brand’s ethos of responsible travel, are aimed to inspire travelers to build sustainability and responsibility into their adventures.
Photo courtesy Royal Robbins