Royal Robbins has hired Kevin Hobday as Southeast Territory Representative, and Greg Fugate as Great Lakes representative.

Hobday was previously with White Sierra for 25 years, the last 10 of which he served as the vice president of sales. As Royal Robbins’ new Southeastern representative, he will be selling into Georgia, Florida, Alabama and the Caribbean.

“I was always intrigued with the heritage of the Royal Robbins brand and what it stood for,” said Hobday. “I love innovative fabrics, and Royal Robbins has always been known for its fabrics. I look forward to growing with the company.”

To contact Kevin or inquire about becoming a Royal Robbins retailer, contact him at: 813.205.2031 or

Greg Fugate has been in the outdoor gear business for 15 years as a footwear, apparel and snowboard representative. As Royal Robbins’ new Great Lakes representative, he will serve Indiana, Ohio, Kentucky, Western Pennsylvania and Michigan.

Said Fugate, “I’m thrilled to be involved with a brand like Royal Robbins, which has such a rich history and quality garments. I admired Royal Robbins the man, and for many years I have admired the company as well. I’m definitely thrilled to be aboard.”

To contact Fugate or inquire about becoming a Royal Robbins retailer, contact him at: 248.705.0396 or

Named after a world-renowned pioneer of American rock climbing, Royal Robbins is a leading designer, manufacturer and retailer of outdoor and travel apparel. Royal Robbins’ collection of men’s and women’s products can be found in outdoor, travel and specialty retailers through the U.S. and abroad.