Royal Robbins hired the West Bay Trading Company of Ann Arbor, Michigan to cover the Midwest region. West Bay Trading Company will build upon Royal Robbins’ positive momentum in the Midwest. The Agency has 30 years of outdoor recreation experience with brands such as Cascade Designs, Outdoor Research, Teva, Marmot, Kelty and UGG. Their plans include a focused effort to grow the business beyond the outdoor industry by working with crossover accounts such as lifestyle stores in addition to providing exceptional service to established Royal Robbins accounts.

“We’ve hired veterans in the business who bring a wealth of knowledge and expertise to the table,” said Jud Taylor, national sales manager, Royal Robbins. “Walt Mayer and Tom Meier, partners at West Bay Trading Company, are committed to giving the best service to our existing business while finding new exciting retail stores in the outdoor industry as well as boutique type stores. We are excited to see our business grow in the Midwest as our product line expands.”