Royal Robbins, heritage outdoor apparel brand based in Northern California, announced industry veteran Liz Braund will be joining the company as VP of Merchandising and Design.
Braund will be responsible for product development and innovation for Royal Robbins worldwide. She will also serve on the company’s executive leadership team responsible for executing the three-year strategic plan.
Braund comes to Royal Robbins with 20 years in the global performance apparel industry, having previously worked on iconic brands including Nike, The North Face and Oakley. She specializes in new business opportunities and extending into new markets and consumer groups.
Founded in 1968 by world-renowned climbers Royal and Liz Robbins, Royal
Robbins is a leading designer, manufacturer and retailer of outdoor and
“As we set out to reboot the brand, we are extremely excited to welcome Liz to the family,” said Michael Millenacker, CEO, Royal Robbins. “Her superior performance leading apparel groups at The North Face, Oakley and Nike, makes her the perfect person to drive the Royal Robbins product line forward. Liz’s hire marks progress on our top priority of recruiting new talent and developing our people.”
“I couldn't be more excited to join Royal Robbins on this next journey! I’ve always been drawn to brands with rich histories that offer a wealth of inspiration and storytelling opportunities to guide the product vision. My love of travel, the outdoors and simple, functional style made me jump at the chance to work with this dedicated team,” said Braund.
The brand has gained worldwide recognition for its high quality active lifestyle clothing and commitment to innovation, style, and utility with a connection to the core customer. It has built a reputation of integrating technical features for consumers seeking performance-oriented garments, but with the style and comfort to cross over into everyday life. Royal Robbins’ collection of men’s and women’s products can be found in the most respected outdoor and specialty retailers throughout the U.S. and abroad.