Royal Robbins hired a new sales representative agency, San Miguel Mountain Inc., of Steamboat Springs, Colorado. San Miguel Mountain’s recent partnership with Thorn Luth expands the Agency’s expertise in the outdoor market, providing Royal Robbins with a knowledgeable, reliable sales force and supplier for their Colorado and New Mexico territories. The Agency’s 20 years of field rep retail experience will ensure excellent customer service, satisfaction and continued sales growth and distribution in the region.

“We’ve hired enthusiastic and knowledgeable veterans in the business,” said Bob Orlando, president, Royal Robbins. “Our continued goal is to provide the best service to retailers nationwide. With an excellent rapport and invaluable relationships in the outdoor industry, San Miguel Mountain Inc. are the guys to provide the best level of responsiveness and service on behalf of the Royal Robbins brand.”

San Miguel Mountain Inc., opened in 1995 by Scott Harkins, specialized in fly fishing, representing high-quality lines such as Cloudveil Mountain Works, 3M Scientific Anglers and Idylwilde Flies. The Agency’s partnership with Luth brought extensive outdoor brand experience to their portfolio ranging from Black Diamond Equipment to Merrell Footwear and Kelty. Both Harkins and Luth live, work, play and perform in the outdoor arena. Their diverse brand representation and passion for the outdoors make them the perfect fit for Royal Robbins, a brand built to inspire, celebrate and enable the true re-creation of oneself through all outdoor experiences.