Royal Robbins, a leading manufacturer of travel and outdoor apparel, today announced the appointment of Morgan Beller as key account manager for REI, effective immediately. In this role, Beller will handle day-to-day liaison with REI, one of the leading outdoor retailers in the industry, in addition to overseeing orders, point of purchase and in-store clinics.

Prior to joining Royal Robbins, Beller served as a key account manager for REI at Teva in Santa Barbara, Calif. Beller also worked for Salomon North America as a footwear product manager for two years, where he successfully launched the Salomon X-Adventure and Pro Mountain categories. In addition, he tested products for companies such as Nike and adidas and was a buyer for a leading outdoor specialty shop in Portland, Ore.

“Morgan’s experience in the outdoor industry, and specifically with REI, gives him the ideal expertise for Royal Robbins,” said Bob Orlando, president of Royal Robbins. “REI is very important to our brand and has played an instrumental role in our growth. I know this respected account will be in good hands with Morgan looking after them. He has a proven sales record, an attribute which we know will be key to growing this relationship.”