Rothy’s appointed Mo Vachon as its first vice president of retail.

Vachon was most recently regional director for Express in the Los Angeles Metro Area. Previously, he was chief operating officer at Charlotte Russe. He also has experience at Claire’s and Pacific Sunwear of California.

“Mo brings a wealth of knowledge and experience from a variety of retail brands that will be instrumental in driving the growth of Rothy’s retail stores in his new role. As vice president of retail, Mo will ensure Rothy’s continues to offer a best-in-class customer experience across our brick-and-mortar locations. He will also oversee the continuous development and implementation of operational strategies to evolve Rothy’s in-store customer experience as we expand,”  said Heather Skidmore Howard, chief operating officer at Rothy’s.

The San Francisco-based sustainable footwear brand currently has six stores located in San Francisco, Boston, Washington D.C., New York, Los Angeles, and Chicago.