The Rossignol Group reported opening a new store in Courchevel, a summer and winter vacation destination in the French Alps, selling its full range of apparel and winter sports equipment.
The store, which opened on December 9, resulted from a partnership between The Rossignol Group and Patrick Lepeudry’s Ski-Service Group. The 180 square meter space offers two floors of shopping. The ground floor sells a full range of apparel, footwear and accessories, while the lower level sells its winter sports equipment, including skis and ski boots, with a specific area for equipment rental and services.
The building materials, including wood, stone, and natural iron, were chosen to help the store blend into its mountain environment, with the external facade creating a smooth transition between the external and internal store spaces.
The store will officially open on December 20, coinciding with the Women’s Ski World Cup held on December 21 in Courchevel.
“This new store in Courchevel, a jewel in the crown of the Alps, brings us closer to our customers and delivers an immersive, global brand experience,” said Vincent Wauters, CEO of The Rossignol Group. “The brand’s major universes are brought together to reveal the richness of our apparel, footwear and equipment collections. Rossignol has a special, historic connection with Courchevel, the internationally renowned, iconic ski resort in the French Alps. This new store will become a meeting place for mountain enthusiasts and lovers of the brand, delivering a unique shopping experience in the heart of the Trois Vallées.”
Photo courtesy Rossignol Group, Yanis Ourbah
