Rossignol Group announced it is relocating its Canadian-based headquarters from Montreal to Bromont, QC, next month.
The move signals a return to the brand’s Canadian roots in the Brome Missisquoi region and leverages the area’s setting to showcase its product and future launches and enhance its go-to-market strategies.
Located at 60 De la Rive Droite, the 8,000-square-foot space will house offices, showrooms and an experiential retail concept store, Start Gate, managed in partnership with Sports Bromont, showcasing, selling and servicing the brand’s portfolio in North America.
The company’s portfolio includes Rossignol, Dynastar, Lange, and Look.
“We couldn’t be more excited to return to this area and call Bromont home,” said Francois Goulet, president, Rossignol Group North America. “With skiing, biking and hiking all within proximity and a short distance from both our Canadian distribution in Granby and an international hub in Montreal, Bromont is a great strategic location and the perfect playground to showcase our offer as a year-round mountain lifestyle brand and our commitment to living the alpine life.”
