The Rossignol Group, acquired by Chartreusse and Mont Blanc late last year, said that due to the current economic and winter sports market conditions, it is undergoing consolidations and reductions. This reduction includes the previously-reported 30% global workforce cut.
The management team, including new CEO Bruno Cercley and North American President Francois Goulet, has already re-allocated resources to improve production quality and shifted marketing efforts on the most profitable categories. The team hopes this re-allocation will help build even stronger products within the Dynastar, Lange and Rossignol hardgoods ranges.
Specifically, the Group will further distinguish between Dynastar, Lange and Rossignol by offering fewer, yet more unique products within each brand.
The Group's plan also includes the consolidation of some aspects of sales, marketing and logistics departments among all the brands, the refocus of softgoods on the core winter market, and re-allocation of marketing budgets.
Globally and in the U.S., the group will reduce its work force by 30%. The restructuring plan was announced to employees on April 22 in both the U.S. and Canada. Said N.A. President Goulet, “Those necessary reductions, while painful, will also bring many of our best ideas and employees closer together to be more effective as we pursue our goals and improve on our core competencies.”