The Rossignol Group opened a Start Gate concept store in Bromont, Quebec. The multi-brand, multi-season store is managed in partnership with Sports Bromont, one of the Group’s regional retail partners.

The store offers areas with themed merchandise and services for equipment maintenance and customization, including ski, boot and bike labs, and ski rental. Customers in-store can also make an appointment with a Rossignol “starter” to select equipment based on level and discipline.

The Rossignol Group maintains four European factories—Artès (Spain), Montebelluna (Italy), and Nevers and Sallanches (France)—manufacturing approximately 80 percent of its winter sports equipment or at its local subcontractors. The Group’s Start Gate store brings its four-seasons collection under one roof.

Customers who shop at the store will see specialist areas, including a footwear wall display, a ski wall featuring Dynastar and Rossignol product, a ski boot area with Lange and Rossignol, sports clothing, lifestyle and ski zones, a rental area, and an outlet area.

Located less than an hour from Montreal, Bromont’s four-season outdoor community is considered the country’s cycling capital, with all disciplines represented. In winter, downhill skiing and snowboarding are the city’s hallmarks, offering a wide range of alpine hiking trails and cross-country ski trails.

Photo courtesy Rossignol