Following the acquisitions of Time Sport and Felt Bicycles, the Rossignol Group will continue its expansion into the cycling market with the introduction of a new Rossignol Bike collection to debut in Spring 2018.
“Rossignol’s consumer franchise is active in the outdoors well beyond the winter months, as are our retail and rental business partners,” said Francois Goulet, president, Rossignol Group North America. “Given our relationships with those partners, a strong understanding of modern year-round resort operations, and recent acquisitions within the Group, we have the unique ability to offer not only a compelling business opportunity – but a product offering worthy of the Rossignol brand. Rossignol has never been just a ‘snow sports brand’, but a ‘mountain brand.’”
The new North American collection will include 11 mountain bike models, including five full suspension and six hard tail offerings across DH, Enduro, Trail and Junior categories with 27.5, 27.5+ and 29 inch wheelsets for adults, and 24 and 20 inch wheelsets for juniors. Rossignol e-Bikes, which have seen distribution across Europe over the past three years, will not be made available in North America for the 2018 season.
“Rossignol is committed to elevating the outdoor experience through premium technology and innovation,” said Kurt Hoefler, Rossignol VP of sales and marketing. “Now with the support, collaboration, and expertise of our friends at Felt, we’re producing a very focused and credible product offering. One that’s not only unique in its construction, geometry, and components, but addresses the meat of the market and is sure to deliver the type of experience consumers expect from the Rossignol brand.”
Photo courtesy Rossignol
