Rossignol Group North America announced the immediate appointment of Chris Horan as senior vice president of sales, Winter Sports Equipment.

Horan is responsible for overseeing the Group’s Winter Sports Equipment (WSE) business in the U.S. and Canada, working with its regional and global sales management, marketing and commercial teams to accelerate WSE growth in North America (NorAm).

The Group’s WSE business portfolio includes Rossignol, Dynastar, Lange, LOOK, and Kerma.

Horan is closely working with Kurt Hoefler and Dennis Gaspari in the U.S., who will each continue in their roles as VP sales and marketing for Rossignol, Dynastar, Lange, LOOK, respectively. In Canada, Horan will work with the director for WSE, Denis Leclaire and Nenad Lukac, Western sales manager, WSE.

“I’m very excited to expand the ongoing collaboration with our sales management teams in both the U.S. and Canada. Over the past 10 years this group has worked very hard to refocus and realign our NorAm product offers and go-to-market strategies while keeping our foot firmly on the gas from a commercial standpoint,” added Horan. “The steps we’ve taken toward developing a more harmonized North American offer have proven critical in creating a more consistent, efficient and methodical approach to streamlining our sales and marketing activities. I look forward to continuing on this commercial path while striving to exceed the expectations of both the broader winter sports market and our specialty retail partners.”

Horan is a 33-year industry veteran with experience in retail, product marketing, sales and general management. Since 2007, he served as VP & GM, Rossignol Group Canada overseeing brands, categories and business units in the Group portfolio for the Canadian market. In addition to his broadened role overseeing the U.S. and Canada, Horan’s continued involvement with the global product, sales and marketing teams will ensure the needs of the Group’s wholesale retail partners in North America and the market at large continue to be met.

“Over the past 14 years, Chris has proven himself to be a highly knowledgeable, adaptable and effective leader in terms of driving our Groups’ business in Canada,” said Francois Goulet, president Rossignol Group North America & VP global sales. “I’m not only confident he’s up to the task at hand, but look forward to watching him and our talented sales teams accelerate the brands forward in the years to come.”

Photo courtesy Rossignol