The New York Knicks hired Kith-founder and CEO Ronnie Fieg as the Knicks’ first creative director.
Fieg, from Queens, NY, who grew up a die-hard Knicks fan, will focus on building a community around the international brand. He will also oversee an in-house product line and the creative team.
In 2020, Fieg’s brand, Kith, launched its first partnership with the Knicks through a collaborative apparel collection. It was also the first year that Kith and Fieg designed the team’s City Edition Uniform. In 2021, Kith and the Knicks reprised their partnership on and off the court with an updated City Edition Uniform, a newly designed court at Madison Square Gardens and refurbished a playground basketball court in Queens. These collaborations set in motion Fieg’s appointment as the team’s creative director.
“The opportunity came about a few seasons into designing the City Edition uniforms and the growing relationship between myself and their marketing team. I think they saw the passion I have for the team and wanted to evolve what we’ve been doing with Kith into something more,” Fieg said. “Long conversations about what the Knicks mean to the league and to the world helped shape the opportunity to really do some special things.”
He continued, “I think the immediate work calls for consistency in how you view the Knicks as a brand and help grow that to more of a global identity in the long run. I feel that many people love the team, and it’s going to be my responsibility that they also all love the brand the same way I do.”
Photo courtesy Ronnie Fieg
