Bill Sweedler, President and CEO, Windsong Inc., recently appointed Ron Page as the new President of Windsong Outdoor, LLC, the exclusive distributor of the VAUDE brand of authentic outdoor apparel and gear in the United States. Page, formerly the Senior Vice President of Windsong Outdoor, replaces Read Worth who left the company in January 2004.
“We are very pleased to have Ron at the helm of VAUDE USA,” said Sweedler.
“His successful experience in the marketing of world class brands in the
United States and Europe is a true asset to our team.”
Prior to joining Windsong Outdoor last June, Page was Senior Executive Vice
President of Deckers Outdoor Corporation of Goleta, California. Preceding
his nine-year tenure at Deckers, he held key senior managerial positions at
Nike, Ellesse and Ralph Lauren. Page will be based in the companys San
Francisco office.
“I look forward to creating an enviable position for VAUDE in the US
market,” states Page. “The brand has all the elements that I believe are
necessary for success an international company with a history of
delivering innovation, manufacturing expertise, and a reputation for the
ultimate in high quality outdoor gear.”