Ron Jon Surf Shop opened a 10,000-square-foot store at the Town Center at Disney Springs at Walt Disney World Resort. The location marks Ron Jon Surf Shop‘s 12th location in the U.S.

Ron Jon Surf Shop currently operates seven stores throughout Florida and in other locations along the eastern seaboard including Ocean City, MD, Orange Beach, AL, two locations in Myrtle Beach, SC, and its original location in Ship Bottom, NJ.

According to Debbie Harvey, president and COO of Ron Jon Surf Shop, the company selected Disney Springs as a location for its new store because of the shopping destination’s immense popularity with visitors as well as locals in the Orlando market, many of whom are familiar with the Ron Jon brand.

“We are thrilled about the new Ron Jon store located at Disney Springs,” Harvey said. “This is an extremely popular shopping destination for local residents and the millions of visitors coming to the Orlando area, and we feel it’s the perfect location for a new Ron Jon Surf Shop.”