Rollerblade hired former pro street skater, Tom Hyser as TRS product and marketing manager.   Hyser will manage the development of new street products, the promotional and marketing activities of the category and the direction of the Rollerblade’s TRS brand.


Hyser brings a wealth of experience developing products and messaging for the unique street skating culture. Previously a Product Designer and Manager with K2 and Fiziks frames, Hyser also founded and developed skatepile.com which grew quickly to become one of street skating’s largest online retailers peaking with nearly 2 million in sales. 


“Authenticity is critical to the expressive lifestyle of street skaters” said Kalinda Bogue, Director of Marketing at Rollerblade.   “Tom has the knowledge and talent, coupled with the respect and true understanding of the end user making him a key addition to our team as we build the category”.