Roka announced a multiyear eyewear partnership with eight-time triathlon world champion and Olympic silver medalist Javier Gómez Noya, expanding the existing relationship for technical race apparel and equipment. Starting in 2018, Gómez will train and race in Roka’s eyewear in the pursuit of his first Ironman World Championship.
“I first tried the Advanced Performance eyewear while I was at Roka’s headquarters in Texas, and right away I knew they were the glasses I should be using every day,” Gómez Noya said. “There’s nothing like them in terms of weight, retention and quality of vision. Whether cycling or running, you can’t feel that you’re wearing them, but you have an incredible field of view.”
Gómez Noya began his partnership with Roka four years ago, when he chose to compete in Roka’s innovative line of wetsuits, swimskins, goggles and triathlon race apparel. Over the past four years, Gómez Noya has worn Roka to victory in three ITU World Triathlon Series titles, two IRONMAN 70.3 World Championships and an Xterra Off-Road World Championship. Now he’ll be wearing Roka optics, as well as Roka’s technical race and swim apparel, as he attempts to win his first Ironman World Championship in Hawaii this year.
“Javier has been with us every step of the way over the last four years, so we’re thrilled to continue that partnership as we take on the challenge of creating the most advanced optics the world has ever seen,” said Roka CEO and Co-Founder Rob Canales. “Having the input of an athlete of Javier’s caliber is critical to the innovation and development of our products. That now includes our latest Maverick X wetsuit, our technical race apparel and our advanced optics. We look forward to expanding our work with him to redefine standards in the performance eyewear market. It’s about pushing limits, and nobody does that better than Javier.”
