Rocky Shoes & Boots said that outdoor footwear is now only 22% of the total business, down from 55% of the total, thanks to the acquisition of EJ Footwear. The company will also start to roll out more apparel for all of its brands. Rocky brand outdoor apparel is now about 7% of the brands business, or about $20 million in sales, and they plan to roll apparel to the other brands in outdoor and duty.
Rocky management said they are shipping more than $5 million a year each to Dicks Sporting Goods, Cabelas, and Bass Pro, and are doing about $2 million in sales with Sportsmans Warehouse.
