The Rockport Co. LLC—parent of the Rockport, Aravon and Dunham brands—and Reef Lifestyle LLC on Monday announced they had entered into definitive agreements to transition their Canadian businesses to a distributor model with Canadian footwear distributor Trend Marketing.
Trend Marketing currently distributes the footwear brands Cole Haan, Sam Edelman, Vince Camuto, Franco Sarto and Via Spiga, among others.
“We are thrilled to partner with Trend Marketing as our distributor in the Canadian market,” said Rockport & Reef CEO Gregg Ribatt. “Trend is one of the leading footwear distributors in the Americas and we are confident that they will help drive deep consumer connections and high-quality growth in the future.”
“Trend Marketing is very excited to partner with such an iconic organization as The Rockport Company,” said Larry Gladstone, founder and CEO of Trend Marketing. “There is a huge opportunity for the entire portfolio of authentic, premium footwear brands in Canada and we are excited to energize them all in the market. The Canadian consumer values innovative, quality footwear that not only looks good but feels great which is why a partnership with Rockport is the perfect fit.”
The transaction is expected to close for Rockport brands on May 1, 2019, and for Reef on June 1, 2019.
