Rocawear, which was acquired by Iconix Brand Group in March 2007, has
signed its first license agreement for fragrance with Elizabeth Arden,
Inc. A debut fragrance is planned to launch in the fall of 2008.
Financial terms were not disclosed.
“Elizabeth Arden and Iconix have a successful history together, and we
are thrilled to grow our relationship with this dynamic collaboration,”
said E. Scott Beattie, chairman and CEO of Elizabeth
Arden. “The Rocawear name connects with the customer we want to
attract. Adding Rocawear to our lineup of lifestyle fragrance brands
allows us to further diversify our multi-dimensional brand portfolio
and expand our reach to a young, modern consumer. Elizabeth Arden's
leadership in fragrance, coupled with the creative involvement of Shawn
“Jay-Z” Carter and the team at Rocawear and Iconix, will provide us
with a strong platform for success.”
Shawn Carter, stated, “We are excited to partner with an industry giant
such as Elizabeth Arden. The combination of their expertise in
fragrance and our ability to affect popular culture will produce some
incredible products and breathe excitement into the category.”
Neil Cole, Chairman and CEO, Iconix, stated, “We are excited about the
launch of the first ever Rocawear fragrance next fall. This is a
significant step in the evolution of the Rocawear brand and a large
long-term growth opportunity. The excitement and advertising
surrounding the launch next fall will make Rocawear more visible than
it has ever been and benefit the entire brand franchise.”
