PrimaLoft Insulation Technology is the
insulation of choice for the new Aspen/Snowmass uniform program that wasawarded to RLX Ralph Lauren for the next four years.
The RLX design team worked closely with Aspen/Snowmass to select the
latest
in fiber and fabric technology. Together they developed a new line of
uniforms specifically designed for ski & snowboard instructors, ski
patrol,
mountain operations, guest services, parks & pipes crew, powder tours,
ambassadors and mountain photographers for Aspen Mountain, Snowmass,
Aspen
Highlands and Buttermilk.
All insulated uniform pieces will be made with PrimaLoft.
“Having been selected by one of America's top resorts and leading
apparel
brands is an enormous testimony to PrimaLoft's performance and aesthetic
qualities”, said Tom Mendl, PrimaLoft Director of Marketing.
“We take our uniforms very seriously at Aspen/Snowmass – we require
performance and style”, said John Rigney, Managing Director of Event
Marketing for Aspen Skiing Company. “With PrimaLoft we know our
employees
will be well protected in even the most extreme conditions.”
