Ritchey inked an agreement with Midwest rep group Kahl & Partners to significantly increase their representation in the U.S. Kahl & Partner’s main office and showroom is in Denver, Colorado, from which they cover territories that include: Texas, Louisiana, Arkansas, Oklahoma, Utah, Wyoming, Colorado, New Mexico, Kansas and Missouri.

“We are very excited to acquire such a high quality rep group with a broad base of partners and affiliates,” said Ritchey Design General Manager Steve Parke from his San Carlos office.

This follows a trend of rep expansion for Ritchey as they react to increasing sales of the Ritchey Break-Away Bike and carbon components. Ritchey’s Syncros brand is also anticipating demand in response to new sales, marketing and distribution efforts that will be launched at Interbike.