Rise Armament hired industry veteran William Smalley as director of its Firearms Division, including the Watchman and 1121XR rifle lines.

Smalley brings over 15 years of firearms industry experience working for iconic brands, including Remington, AAC, Bushmaster, PARA, and Franklin Armory. As a lifelong firearms enthusiast, Smalley has experience in team building, operations, lean manufacturing, supply chain management, and new product development.

“We’re excited to welcome Smalls to the team. His firearms expertise, business skillset, and alignment with our values and mission will no doubt help Rise continue its accelerated growth,” said Matt Torres, CEO of Rise Armament.

“I’m excited to be given such an amazing opportunity to work with Rise Armament and their top-tier team of patriots and professionals to strategically grow and evolve the firearms division,” said Smalley. “Rise Armament’s goal is to offer innovative, superior products with an unwavering commitment to quality and our customers.”

Photo courtesy Rise Armament