Ripton & Co., the technical active stretch denim brand, opened a retail store and office in Boulder, CO.
“We are excited about the move to Boulder and the continued evolution of the Ripton brand,” said Elliot Wilkson-Ray, Ripton CEO and Founder. “The opportunity to expand in an outdoor-driven and culturally rich city with a strong sense of community while staying true to our Colorado roots is just what we were looking for.”
The 3700 square foot space houses the storefront and company office at 3048 Valmont Road.
“Ripton moved from Glenwood Springs to have access to larger markets, bigger spaces and high-quality people who share the company’s vision and values,” said Maggie Zawalski, vice president of operations for the company. “We are expanding quickly and Boulder is the ideal location for our new storefront and office. It’s a more established market, and its proximity to an international airport, the mountains to the West, and all the surrounding communities will allow for increased operational efficiency in everything we do.”
“Ripton is really taking off, and having a physical incubator shop to see and interact with customers face-to-face is paramount to our success,” said Wilkson-Ray. Building a bigger community and foundation is key for company growth and development, and we are looking forward to continued expansion and seeing what happens next.”
Photo courtesy Ripton & Co.
