Rip Curl has opened a flagship store in Huntington Beach. The store is located one block north of the Huntington Beach Pier on the Pacific Coast Highway.
“The vision of this store, which I feel we have
accomplished, is to truly exhibit the breadth and depth of the Rip Curl
brand,” stated Rip Curl USA president and CEO, Kelly Gibson.
From epic Tom Curren performances during the OP Pros and
Katin Team Challenges in the 80's and early 90's to the partnership and
sponsorship of HB icon Timmy Turner, Rip Curl is proud of its roots in
Huntington Beach and extremely excited to start the next chapter.
“This store is a great statement for our brand,” said Global
CEO Francois Payot. “It's a fantastic showcase in the heart of American
surfing.”
With memorabilia such as Tom Curren's 1986 World Title trophy
to an interactive touch screen wetsuit info center, the store showcases the brand's roots and its evolution.
Considering Rip Curl is celebrating its 40th year since the brand's
inception, the company said the new store is a global pillar of the brand's equity and
its pursuit to be regarded as “The Ultimate Surfing Company”.
