Riddell inked a 7-year extension to its partnership with the National Football League (NFL). The company will continue on as the Exclusive Licensee of Collectible Helmets and an Authorized Supplier of Helmets to the NFL.
The extension begins with the 2024 season and runs through the 2030 season.
“Riddell’s continued partnership with the NFL represents the enduring strength of our decades-long relationship as we collectively support the growth of football on a global stage,” said Dan Arment, president and CEO of Riddell. “Riddell will continue delivering protective equipment innovation to NFL players while collaborating with the League and its clubs on unique designs that appeal to fans and collectors.”
With the extension, Riddell retains the NFL license to produce collectible football helmets ranging from mini Pocket Pro models to full-size Speed replicas to the SpeedFlex model. In recent years, Riddell and the NFL collaborated on commemorative collections, while a new slate of on-field alternates and throwback designs were introduced in 2022 and continued this season.
“Whether it’s expanding our line of NFL team helmets to include new styles, some of which are now worn on-field by players, or supporting admirable league initiatives, we’re pleased to provide fans and collectors with a variety of helmet options to choose from,” said Michael Oller, SVP of consumer products and business development at Riddell.
Also featured in the extended partnership is Riddell’s promotional rights designation as an Authorized Supplier of Helmets to the NFL. Riddell will provide resources for football development at the grassroots level and help to drive the game’s growth in international markets through its promotional rights.
Riddell said that ~76 percent of NFL players choose to wear the brand at the pro level.
