GoLite renewed their agreement to remain one of the major sponsors of Adventure Sports magazine's Mobile Tour next year. RFA Media is expanding the Mobile Tour to stop at over 100 events in 2005.
This year's highly successful Tour is traveling to over 40 events across the United States promoting Adventure Sports® and its sponsors. The Tour provides a grassroots opportunity for sponsors to take part in the fastest growing demographic in the outdoor industry./p>
“We are delighted to have GoLite continue to be a sponsor of our national event tour,” said Scot Love, President of RFA Media. “GoLite is a fantastic company with excellence products. Their fast and light gear and apparel are a perfect fit for the outdoor enthusiasts that make up our readership.”
“This year's Tour has been among our most important marketing initiatives,” said GoLite CEO Kim Coupounas. “Our products and brand are gaining exposure where it really matters: at the most key grassroots races and events around the United States. It's also been a total pleasure working with the very professional and passionate ASM team. We're looking forward to continuing our investment in '05!”
In 2005, RFA Media will expand the National Mobile Tour to over 100 events such as adventure races, off-road triathlons, mountain bike races, sports festivals and related tradeshows. The Tour promotes RFA Media's Adventure Sports® magazine and includes gear demonstrations, interactive displays, adventure videos, race clinics, product giveaways and talks by regionally and nationally known adventure athletes.
