Reynolds Cycling, engineers and manufactures of premium carbon composite bicycle wheels sold in more than 48 countries worldwide, is updating its Ride to Decide demo ride program for 2017.
Ride to Decide gives consumers the chance to take home a set of Reynolds premium carbon fiber wheels to try before they buy, without risk or obligation of purchase. Riders will be eligible for a $100 check rebate from Reynolds Cycling and one year of Reynolds Assurance Program complementary coverage when they choose to buy a set of Reynolds wheels after a registered demo.
For 2017, Reynolds is matching dealer preseason orders in a BOGO fashion, in effect doubling what a dealer is eligible for in the preseason program.
“We are serious about the program—and we know our customers will be too. Matching preseason orders from our dealers is our way of showing them the support and backing we provide,” said Mike Dufner, CFO, Reynolds Cycling.
With the program now global, more cyclists worldwide have the opportunity to experience the Reynold’s wheels. “We wanted every single one of our dealers around the world the opportunity to offer their customers peace of mind before committing,” said Dufner.
New to the program in 2016, the retail employee who registers a Ride to Decide demo will be rewarded with a $50 check directly from Reynolds once the wheel purchase is registered.
