Revolve Group, Inc. announced that it has acquired a majority stake in the luxury fashion brand Alexandre Vauthier.

Revolve Group, which defines itself as “the next-generation fashion retailer for Millennial and Generation Z consumers,” reported that acquiring a significant stake in the brand will further differentiate it in the premium and high-end fashion market.

Before the acquisition, Revolve stocked the designer’s label as part of its FWRD platform.

“We are thrilled to partner with Alexandre Vauthier, a distinguished name in haute couture. By integrating our impactful brand marketing strategies and operational excellence with Vauthier’s visionary designs, we are set to ignite a new era of fashion influence in luxury to build an iconic French maison,” said Co-CEO and Co-founder of Revolve Group, Michael Mente,

Having trained at Thierry Mugler and Jean Paul Gaultier prior to launching his label in 2008, Alexandre Vauthier has since garnered a cult following.

“When I first met with the Revolve team, I immediately felt their understanding in growing a haute couture business for today’s consumer and a support for all the specialized techniques and effects necessary to conceptualize a collection in this very special corner of fashion, as well as to develop it into a high quality ready-to-wear and accessories offering every season. I look forward to this new chapter for my house with the added metier which Revolve offers, said Alexandre Vauthier.

As part of the transaction, Revolve Group will contribute purchased assets to a newly formed entity and invest €6 million ($6.4 million) over three years. Additional terms were not disclosed.

Image courtesy Alexandre Vauthier