Revelyst Inc., the parent company of the Bell, Bushnell, CamelBak, Fox, Giro, and Simms Fishing brands, and others, has opened the Bozeman Innovation Center, a new hub of “outdoor gear excellence” for several of its brands.
The company said the “revitalized facility now serves as the headquarters for Revelyst’s Outdoor Performance platform and the collaborative home to the brands in Revelyst’s portfolio, including Simms Fishing Products, Bushnell, Blackhawk and Stone Glacier, while providing sales, marketing, finance and R&D support for Camp Chef, Primos and Revelyst’s Project Freedom initiative.”
“The reimagined Bozeman Innovation Center features new signage, with Revelyst’s iconic dragonfly logo above the names and logos of the brands that call this building home, but its legacy remains intact,” the company said in a media release.
“As the longtime headquarters of Simms Fishing Products, the Bozeman Innovation Center will continue to be where Simms’ American-made waders are designed, developed, tested, and built with precision and purpose. Longtime Gallatin Valley-based brands Blackhawk and Stone Glacier are also consolidating in the Bozeman Innovation Center, bringing the best outdoor gear makers in the Bozeman area to one location.”
Revelyst said each Outdoor Performance brand in the Bozeman Innovation Center will bring “an infusion of expertise, energy and ideas, creating a dynamic shared space where innovation and collaboration can thrive.”
“This facility will house the design, research and development, finance, operations, and sales and marketing teams from across the Outdoor Performance portfolio, bringing new faces—and new excitement—to the facility and the Bozeman area,” the company continued.
“Revelyst and our market-leading maker brands are thrilled to unveil the Bozeman Innovation Center to the communities of Bozeman and the greater Gallatin Valley,” said Eric Nyman, CEO of Revelyst. “This facility embodies our vision for collaborative innovation and will serve as a key hub for outdoor gear development. With dedicated labs for fishing, optics, tactical design and more, it’s a model for how we build products that help people live their best lives outdoors.”
The Bozeman Innovation Center also supports Project Freedom, Revelyst’s initiative to “enhance the safety, efficiency and effectiveness of military, law enforcement and first-response personnel by equipping them with the most innovative and highest-performing gear necessary to fulfill their duties and protect their communities.”
“Now that our maker brands are together under one roof in the Bozeman Innovation Center, we’re redefining what the outdoor industry means to this community,” said Jordan Judd, president of Revelyst Outdoor Performance. “We couldn’t be more thrilled to unite our best-in-class hardgoods, optics and apparel brands who can now design, build and sell the quality products of Revelyst Outdoor Performance from this new innovative hub of product excellence.”
Image courtesy Revelyst
