Revelyst, Inc. has hired Simon Waters as president of Licensing and Entertainment, a newly created role. Waters will oversee licensing efforts and build entertainment capabilities across the company’s outdoor portfolio, which includes Foresight Sports, Bushnell Golf, Fox, Bell, Giro, CamelBak, Bushnell, and Simms Fishing.

“We’re delighted to welcome Simon to our company and leadership team,” said Eric Nyman, CEO of Revelyst. “Simon’s proven expertise in licensing and entertainment, combined with his passion for building innovative partnerships, will be instrumental as we expand our presence in these growth areas. I’m confident that his vision and leadership will help us unlock new opportunities and elevate Revelyst and our portfolio of iconic brands to new heights.”

Previously, Waters led global divisions at The Walt Disney Co., Hasbro Inc., BMG, and Universal Music Group. He most recently was the president of World Builder, a consulting agency he founded. There, he helped media, lifestyle and web 3.0 brands create and develop entertainment-centric messaging, “unlocking the commercial value of their franchises through licensing and compelling content,” said Revelyst in a media release.

“I’m thrilled to join this incredible team at such an exciting time for our business,” Waters said. “Revelyst’s potential in licensing and entertainment is immense, and I look forward to leveraging my experience to uncover new opportunities that resonate with fans and partners worldwide.”

Images courtesy Revelyst, Simms Fishing